The valor of Voigtländer Virtus

Voigtländer Virtus

Mysterious, magical and the example of modernization from the 1930s: the Voigtländer Virtus, the signature industrial design of a series of model names such as Prominent, Inos and Perkeo. All deep black with striking gearstyle knobs. A camera way ahead of its time and at the same time fitting the worrying changes in Germany. Virtus carries connotations of valor, manliness, excellence, courage, character, and worth, perceived as masculine strengths.

Continue reading “The valor of Voigtländer Virtus”